Passionate, People-First Digital Experience Leader
A senior leader in digital experience, UX strategy, and ecommerce transformation, delivering insight-driven customer journeys across web, app, and omnichannel platforms. With £2.5M P&L ownership, I lead the full product lifecycle from discovery to optimisation. Overseeing customer insight, UX research, service design, content strategy, and accessibility to drive commercial growth and enhance engagement. I lead high-performing teams through agile product management and data-driven decision-making, overseeing multimillion-pound digital portfolios. With a strong background in regulated industries (financial services, public sector, and utilities), I turn complex stakeholder needs into seamless, friction-free digital experiences.
Achievements
Co-creator, Accessibility Champion’s Network, CDS
The network fostered a collaborative environment for sharing knowledge and driving continuous learning across the agency. I drove adoption of inclusive design principles, leading to the creation of more accessible, user-centric products. We designed and delivered masterclasses, including sessions at Leeds Digital Festival on ‘Baking-in Accessibility and Inclusivity’, improving usability for diverse audiences and strengthening the agency’s reputation for accessibility excellence.
Founder, Saint-Gobain Women’s Network UK&I
As the first colleague group of its kind, the network gained huge momentum driving positive change around broad diversity and inclusion priorities and key themes such as attraction and selection, ways of working, coaching, and mentoring. I was particularly proud when the company’s first menopause policy was published directly through action by network members.
Winner, Inspirational Woman of the Year, Venus Awards
Judging the award, Professor Ellie Highwood, Dean for Diversity and Inclusion at The University of Reading, said: "Anna knows that acting locally is sometimes the best way to make a massive difference. As a senior manager in the male-dominated design industry, she works tirelessly to drive positive change in her company and the industry and uses creative solutions to inspire those around her to achieve their full potential."
Interests
I love being outdoors, finding clarity and purpose through adventures like the National Three Peaks Challenge and SUP triathlon. This year, I’m taking part in a 12-hour endurance paddleboarding event to support child drowning prevention.
Creativity is also a huge part of my life, I enjoy hands-on DIY projects and exploring new crafts, embracing the joy of making and learning. My other great passion is live music, from the thrill of discovering a new local band to the shared euphoria of a packed-out stadium show.